The Friday Video Vibe this week is a Ted speech that Simon Sinek delivered way back in 2009.  Before you label it “obsolete,” however, push play and commit to at least the first ten minutes.  He’ll have you hooked and you’ll want to hang on to the end for sure!  This powerful message about how the best communicators do things “inside out” is incredibly important for college coaches and student-athletes both.  Whether it’s daily communication with the team, recruiting, or sharing the vision for our programs, starting with “Why” can help us all improve.  

To watch the video you can click on the picture above or HERE.  I hope you enjoy it and that it leaves you pondering well in to the weekend.

Quotes and Takeaways:

  • “People don’t buy what you do, they buy why you do it.”
  • “The goal is not to do business with everybody who needs what you have.  The goal is to do business with the people who believe what you believe.”
  • “If you hire people because they can do a job they will work for their money (scholarships), but if you hire people who believe what you believe then they’ll work with their blood, sweat, and tears.”
  • “Dr. Martin Luther King gave an ‘I Have a Dream’ speech not an ‘I Have a Plan’ speech.
  • “There are leaders and then there are those who lead.  Leaders hold a position of power or authority but those who lead inspire us.  Whether they are individuals or organizations we follow those who lead not because we have to, but because we want too.  We follow those who lead not for them, but for ourselves.”
People don't buy what you do, they buy why you do it. - Simon Sinek Click To Tweet

How many parallels can we draw as coaches from just these three thoughts?  This has me thinking about how to rework some of our recruiting messages, how to better communicate with our team, and how to equip others in our department to do the same.

Do you agree with Simon?  How can we employ this strategy with communicating the vision for our programs?

**Sound off below in the comments**

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